We all know that online videos have been a proven way to help build trust, credibility and convert more prospects into customers then anything else!

Video is the perfect way to start building a relationship, to show you’re a trustworthy person and to pre-sell your products and services in a NO PRESSURE way. We all know that people love to buy they just hate to be sold. With videos you eliminate all the initial sales pressure and create a value-based relationship that the prospect appreciates.

But not all videos are created equal. Some are more engaging and convert better than others.

For example, we’ve provide two types of videos for our clients and on our lead-gen sites. One is called the “Image Based” video. This style of video uses relatable images to help emphasis the message in the video.  The other style of video is called “Text Based”. This style of video using the actual text of the video script so the viewer can read along as the video is playing.

Please watch these two short videos for examples of both “Image Based” and “Text Based” videos:

Image Based Video

Text Based Video

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