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Storytelling in Marketing – The Essentials

Storytelling in Marketing – The Essentials

It’s weird. I’ve been told that I’m a good storyteller. However, whenever I need to create a story for marketing purposes or to help get a point across in a business setting my mind goes blank.

For some reason I struggle to come up with a story that connects and moves the person down the Customer Buying Line.

So that lead me to researching how to come up with great stories for marketing. Here’s what I found.

[Read more…]

Filed Under: Marketing Consultant Tagged With: Storytelling

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