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17 Ways to Use Your Autoresponder to Get More Traffic and Sales

When most people think about how to get more traffic and sales with their autoresponder, they have a handful of good methods come to mind. Turns out there are quite a few ways to use an autoresponder to grow your sale, and you’re about to discover 17 of these proven methods. Take a look…

1. Follow Up After The Sale

Whenever you get a new customer, you should add this person immediately to your customer mailing list. You can then send a series of follow up emails to promote related offers.

For example, if you sell a social media marketing report to a customer, then you might follow up with a series of emails that are designed to sell an in-depth Facebook marketing course.

2. Teach People How to Use What They Purchased

Another good way to use your autoresponder is by sending out a series of emails that helps people make the most of the product they just purchased from you.

For example, let’s suppose you sell a meal-planning and fitness-tracking app to people who want to lose weight. You can then send out a series of emails which teach customers how to make the most out of the major features of your app, such as:

How to use the app to count calories.
How to use the app to balance macronutrient levels.
How to use the app to calculate how many calories they’re burning with exercise.

And so on. Every email should teach them how to use a feature, and then encourage them to take action.

The reason for doing this is because when people take action and get good results, they’re naturally more satisfied with their purchase. This produces three benefits for you:

Reduces product refunds.
Makes it more likely the customer will buy something else from you.
Makes it more likely the customer will tell his or her friends about your offer.

Next…

3. Distribute Ongoing Freemiums That Lead To Offers

The idea here is to surprise subscribers with unannounced bonuses that will keep them opening your emails with anticipation. They never know when they’ll get the next freemium, so you can bet they’ll open all your emails.

Now here’s the key…

You’re not just delivering a bunch of freebies to people. Instead, you’re offering high-quality products that naturally lead to paid offers.

For example:

You might offer the “lite” version of an app for free. If people like what they see, they’ll upgrade to the premium version.

You might offer one video module out of a training series for free. Again, if people like it, then they’ll purchase the entire set of training videos.

Here’s another idea…

4. Drive Traffic To Your Blog

What you do here is direct your list to your most popular archived, evergreen articles.

Here’s why: if you can get people to get engaged on your blog, then you have a chance to put various links and calls to action in front of them. This may include:

Links and calls to action embedded right in the articles themselves.
“Feature product” ads in your sidebar.
Product ads at the end of articles.

Next idea…

5. Do JV Swaps

The idea here is to do ad swaps in your respective newsletters with your marketing partners. Here are a few ideas:

You promote each other’s lists. In other words, you encourage your subscribers to join your partner’s list, and your partner does the same for you.

You encourage your subscribers to follow your partner on social media (and your partner returns the favor).

You promote your partner’s product, and they return the favor.

Next idea for making the most of your autoresponder…

6. Poll Your Audience

What you do here is use your newsletter to poll your audience and learn more about what they want. You can ask them questions to help uncover information such as:

What are their biggest niche-related problems?
What solutions have they tried?
What are the shortcomings of these solutions?

The answers to these questions will help you send out content and offers that your newsletter readers really want, which will in turn increase conversions and sales.

7. Build Relationships

If you just blast your email list with one cut-and-paste promo after another, your conversion rate is likely to stagnate. That’s because your subscribers don’t know, like or trust you – all of which are essential to sales.

Point is, give your readers a chance to get to know you. You do this by:

Sharing personal stories. It’s best if these are niche-relevant stories, but sometimes you may just drop in notes about what’s going on in your life, such as going on vacation or having a baby.

Sharing case studies of what happened when you used a particular product or strategy. Be sure to share lots of data, but also share the personal side of the story, such as how you felt, which is inspirational and motivational.
Allow real access. This means ask for feedback, and then answer your subscribers when they provide that feedback. You can also direct readers to a blog or social media platform to interact.

Next idea…

8. Train and Motivate Affiliates

This is a great way to use your autoresponder, but it’s something that a lot of affiliate vendors overlook. Check out these ideas for what to send in your autoresponder series:

Send out a series of training emails that tell your affiliates exactly what to do to make money with your affiliate program.

Showcase other successful affiliates to motivate inactive or inexperienced affiliates.

Send out other motivational material to get inactive affiliates excited about promoting your products.

Next up…

9. Offer Themed Emails

This is a good way to train people to open your emails, as well as build relationships with subscribers. The idea is to send out themed emails on a weekly basis that your subscribers can look forward to. For example:

Question Of The Week
How I _____ (e.g., “How I Quit My Job and Started a Six Figure Business”)

Case Study of The Week
Resource of the Week

Now here’s something else…

10. Boost Sales By Segmenting

The idea here is to create a very targeted lead magnet with the goal of segmenting your list. If your autoresponder has the tagging feature, you can tag everyone who downloads a particular product. If your autoresponder doesn’t have this feature, then you can send your subscribers to another list of high interest.

For example, let’s suppose you have bodybuilding list. You might create a lead magnet that’s targeted at the segment of your list that compete in bodybuilding competitions. You can then send highly targeted content and offers to this segment of your list.

Here’s another idea…

11. Use It For Webinar Registration

Do you ever do webinars? If so, then you can use your autoresponder for webinar registration. The benefit is that you can then follow up with your registrants to:

Remind prospects when the webinar starts and how to log in.

Send an offer a day or two before the webinar, especially one that is a good pre-requisite for the webinar. For example, if the webinar is about Facebook marketing, you might promote a Facebook report with basics to prepare viewers.

Follow ups after the webinar is over to promote the item

that you mentioned within the webinar.

Next…

12. Create a Multi-Part Series Around One Main Offer

People rarely buy an offer the first time they hear about it. That’s why you’ll want to create a series of three to seven emails for EACH product you promote. Each series will consist of related materials, all of which promote just one product. For example:

Five Ways To Retire With $1 Million In the Bank
The Three Secrets of Fast Weight Loss
The Four Steps To Setting Up a Successful Blog

Here’s another good idea…

13. Send Targeted Follow Ups To List Segments

Many of the major autoresponder services let you segment subscribers according to whether they’ve performed a specific action, such as click on a link or open an email. You can use this nifty feature to send ultra-targeted follow ups. For example:

Send a follow up with a sizzling title to those who didn’t open your last email.

Send an objection-handling email to those who opened the email by didn’t purchase the product.

Next…

14. Create An FTM Site

You don’t need a complex script to run a fixed-term membership site,

which is a membership site that runs on autopilot for a pre-determined amount of time (such as three months, six months, etc.). All you need is an autoresponder. Just upload the first month of materials, and you can start taking orders.

For example:

Set up a 12-month site for winning bodybuilding competitions.
Set up a four-month site that teaches people how to raise prize-winning vegetables.
Set up a six-month site that shows people how to start their own business.

Up next…

15. Send Special Emails On Occasion

Here’s a list of simple emails you can send out from time to time to drive traffic and generate sales:

Send out solo ads once a month or so to promote a particular product.
Survey customers and get their feedback about how to improve your products as well as your newsletter.
Ask customers to beta test new products. (This gets them involved and helps develop loyalty.)
Invite subscribers to connect with you via other platforms, such as social media.

16. Engage In Testing And Tracking

The idea here is to use your autoresponder to track and test campaigns before launching them on a bigger scale. This includes:

Testing the product itself to see if it will generate interest.
Testing the product name.
Testing the product offer.
Testing the email itself to see if it gets the click through (here you pay particular attention to testing the subject line, opener, benefits, call to action, P.S., design of the email, and when you send the email).

Once you’ve got a good conversion rate, then you can roll out your campaign on a larger scale.

TIP: Some autoresponders let you set up a split test to send to a portion of your list, and then the autoresponder automatically sends out the winning email to the rest of your list.

And one more…

17. Warm Up a Cold List

Have you ever let a list grow cold from lack of activity on your end? Or have you noticed that even with active lists, certain parts of the list go cold? That means that the subscribers aren’t clicking on your links. In some cases, they might not be opening your emails.

So here’s what you do – send out a special autoresponder sequence to the “cold” portion of your list. This might include:

A special high-demand, high-value freemium that you tout right in the subject line.
Big discounts on popular products to bring people back into the fold.
“Last chance” emails to stir up some urgency about opening your emails, downloading freemiums and taking advantage of sales.

So there’s the question of the day: which of the above 17 ways to use an autoresponder are you overlooking? Good news is that now that you have this information, you can quickly implement any method you haven’t started using yet. And that means more traffic, sales and cash are coming your way!

By Staff Leave a Comment

7 Ways to Get More Email Subscribers Fast

One of the biggest assets you’ll ever build is your mailing list. In fact, many an online marketer finds that their business really takes off once they start building a list. That’s because once you have a list, you can make money on demand – any time you want – simply by sending a targeted offer to the list.

So with that in mind, it makes sense to get as many targeted subscribers as possible onto your list. How do you do that? Check out these seven proven methods for getting more subscribers fast…

1. Offer a Super-Enticing Lead Magnet

Your prospects are very careful about guarding their email addresses. They’re not going to give up their address for a run-of-the-mill lead magnet. That’s why you need to make sure that you’re offering lead magnets with these characteristics:

They’re valuable. Even though you’re giving it away for free, it should be something that you could easily sell.

They’re desirable. This is key – if people don’t want you lead magnets, then no one is going to join your list.

So how do you make sure you have an in-demand lead magnet? Simple: you find out what other lead magnets in your niche people are getting excited about.

One way to do this is to go to a marketplace like Clickbank.com to find out what other people are buying. If people are laying down good money for a particular kind of product in your niche, then you can bet they’ll happily exchange their best email address for it.

The second way to find out what’s popular is to check out what sorts of lead magnets and other content your competition is delivering. You can do this by:

Subscribing to their mailing list to see what type of content they repeatedly deliver.
Read their blogs to see which posts are popular (e.g., they get a lot of comments, or perhaps they’re even featured on the blog).
Follow them on social media to find out what sort of content they’re sharing, and which of these pieces are popular among their followers.

For example, if you went around the online marketing circles, you’d quickly discover that big lists are really popular. Ryan Diess has the Ultimate List of Blog Post Ideas, which includes 212 ideas. Jimmy D. Brown has the Ultimate List of Lead Magnet Ideas, with 101 items included.

So what would you do? That’s right, you’d brainstorm an “ultimate list” of your own. For example:

The Ultimate List of Killer Headlines
The Ultimate List of Profitable Upsells
The Ultimate List of Webinar Ideas

Just set aside a few minutes for research and brainstorming, and you’re sure to come up with dozens of ideas.

2. Match Lead Magnets to The Viewed Content

One mistake that a lot of marketers make when building their list is that they send every visitor to the exact same lead page. If you put a good offer up, you’ll get decent results. But if you the best results, then you need to put an ultra-targeted offer up. That means

something that is directly related to the exact content the visitor was just viewing.

For example, if you have a blog post that offers three tips for faster weight loss, then your lead magnet might be a report for another 101 weight loss tips.

Another idea is to offer a content upgrade to your blog visitors. If you have a long anchor post on your site, then offer to send this post as a .pdf to readers. Alternatively, you can even offer the content in a different (deluxe) form, such as offering a video version of the content they just read.

For best results, insert in-content capture forms. In other words, don’t make people jump through multiple hoops to get to your opt-in form.

Next…

3. Install an Overlay Capture System

What we’re talking about here are popups and lightboxes that overlay your web page. These sorts of capture systems usually demand a response before the visitor can continue doing what they were doing on your website.

Do visitors like them? I doubt you’ll find anyone who actually says they like running into popups. But the truth is, they work like crazy.

Now here’s something important…

Don’t have your capture system popup or slide in immediately after someone lands on your web page. Your visitor doesn’t even know what your site is about yet, so they’re not going to join your list if you drop an offer in front of them the moment they land on the page. Use delayed overlays and exit overlays for maximum conversions.

Which brings us to the next point…

4. Redirect Exit Traffic

Just because your visitors are leaving without taking any action doesn’t mean they will never take action. Usually it just means that they didn’t see an offer that was highly targeted to their interests. So when they hit the “back” button to get out of your site, you have one last chance to put a lead magnet in front of them that will get them signing up to your list.

For example:

“Before you go, grab this free video to discover the seven best-kept secrets of looking 15 years younger…”

If you’re willing to work with the code on your site, you can create these redirects yourself. If you’d rather do it the easy way, then look for a redirect script or plugin that works on your platform. Still another way to do it is to use a service like CatchaMonkey.com, which lets you create these redirects without having to install anything on your site.

Next…

5. Funnel Your Social Media Visitors To Your Lead Pages

Social media is a great place to interact with your audience, launch viral campaigns and even get some sales. But what you need to do is focus on funneling your network back to your lead pages.

Many major email service providers (such as Aweber) have social media apps, such as the Facebook app. This makes it easy for you to add a tab to your Facebook page and start capturing email addresses directly from Facebook. That’s the best way to do it, because if you make your subscribers jump through hoops (such as clicking through to your lead page), you’re likely to lose them.

6. Post YouTube Videos

Another great way to take advantage of social media is by posting YouTube videos that include calls to action at the end of the videos. This call to action should direct viewers to your lead page.

Here are tips for maximizing your success with this strategy:

Present targeted offers that are highly related to the video. The free content you’re offering on your lead page should be a natural extension of the video. So for example, if you just showed a video on how to do three kettlebell exercises, then your lead page might offer a video with another dozen exercises.

Create videos that are likely to go viral. Offer something unique. Inspire people. Make them laugh. If you can get your viewers to share your video, then you’ll effortlessly get your calls to action in front of more people.

Pay attention to your tags, titles and descriptions. A lot of people use the YouTube search function to find videos on particular topics, so research keywords using a tool like WordTracker.com, and then use these keywords in your tags titles and descriptions. As an added bonus, these keywords will help visitors find your video when they use other search engines, such as Google.

Next up…

7. Partner With An Influencer

The influencers in your niche are the ones who have big platforms–such as mailing lists, popular blogs, and big social networks—that are full of people who hang on their every word and take them up on every recommendation.

I’m sure you are well aware of the influencers in your niche. But have you thought about how to ethically borrow their traffic? That’s right, if you partner with them, you can leverage their traffic to build your own mailing lists.

Here are six ways to do it:

Create a webinar together. You can co-create this webinar to teach a topic together, or you can even interview your partner. The key here is that your partner helps you promote the webinar, and you build a list by having prospects register for the event by joining your list.

Co-promote each other in your respective newsletters. You can do this once, or you can agree to insert links to each other’s lead pages for a set amount of time.

Swap links on your confirmation pages. This is a great place to promote each other’s lead pages, since the new subscriber is in a subscribing mood.

Create and distribute viral content together. This could be a video, app, report or other piece of content. Each of you promotes the content, and each of you inserts links to your lead pages directly into the content.

Recruit the influencer to your affiliate team. Then give them 100% commissions on a product. They get to keep all the upfront profits, but you get the valuable list of buyers and all the backend profits.

Guest blogging. Pretty simple – just persuade your partner to publish your exclusive article on their blog. In exchange

That’s just the tip of the iceberg when it comes to leveraging an influencer’s traffic to build your list. Get creative, because these strategies are often the best and quickest ways to turn warm targeted traffic into subscribers and buyers.

Now let’s wrap things up…

You just discovered seven proven ways to get more subscribers fast. If you implement all seven strategies, you’re sure to see your list grow by leaps and bounds.

Now let me share with you a method for super-optimizing your results: test, track and tweak everything.

A lot of people tend to neglect this step. They figure if their lists are growing, then they’re not going to fix what isn’t broken. However, even small improvements to your lead pages and campaigns can produce big results.

For example, let’s imagine you have a lead page that’s pulling a 5% conversion rate. That means for every 100 people who land on your lead page, five of them sign up.

Not bad.

But imagine if you did some testing and were able to improve that to a 10% conversion rate… or 15%… or even 20% or more. Suddenly, any paid advertising you do gives you a much higher return on your investment. And your list and your revenues are going to grow a whole lot more quickly.

Point is, it’s well worth it to test your campaigns. Here are the best places to start your testing and tweaking for maximal response rates:

Your lead page copy, including headline, opener, bulleted benefit list and call to action.

Your lead page design.

The design of your call to action button.

Text copy versus a video sales letter on your lead page.

The lead magnet you’re offering to visitors.

Placement of your lead page links and calls to action.

So now that you know these seven ways plus the bonus that makes them all more effective, it’s time to get started. Go ahead and put these to work for you today, because I think you’ll like your results!

By Staff Leave a Comment

How to Build a Dynamite List Using PLR Content

You’ve probably already thought of the idea of using PLR content to create free reports that you use to “bribe” prospects to join your list. That is, people need to join your newsletter list in order to claim their free report.

But the usefulness of PLR content doesn’t stop there. Indeed, you can use PLR to create an autoresponder series – or even your live-broadcast newsletters!

Here’s how…

Step 1: Find Suitable PLR

First, you need to find PLR content in the marketing niche. If you don’t already have a source, then search for your marketing topics alongside search terms like PLR, PLR articles, PLR e-books, PLR content or private label rights content. For example, “marketing PLR” (no quotes).

Step 2: Decide How You’ll Use the Content

Next, you need to decide what you want to do with the content. Your options including:

Using the content to create a multi-part ecourse that you deliver by autoresponder(where you use the e-course as the “bribe” to join your list). For example, you might send out a ten-part SEO-training course to subscribers.

Using the content to create a multi-part autoresponder series.Here you send out articles on marketing topics, but these articles don’t create a “course” (since they’re not necessarily sequential). For example, you might send out a seven-part series that covers SEO, PPC marketing and other traffic generation techniques.

Tip: Ideally, you should send new subscribers about 7-12 messages as a way to build trust and develop a relationship. However, you can upload a year or more of evergreen content to your autoresponder if you want to create a “set it and forget it” newsletter.

Using the content to send out live broadcasts.If you already have an autoresponder series or e-course in place, then you can use this content to create a weekly or monthly newsletter.

Once you decide how you’ll use the content, then you can move on to the last step…

Step 3: Rewrite the Content to Suit Your Needs

Finally, you need to rewrite the PLR content to make it unique and also to make it suitable for your specific purpose (e.g., for an e-course or a live broadcast). For example:

Ensure it’s evergreen.Since people will read this content months and maybe even years from now, it should be evergreen content. That means it shouldn’t reference dates or events that would date it, nor should it make mention of “new” or fad products. Your content should be as fresh and relevant a year from now as it is today.

Transform the content as needed.If you’re turning a series of articles or an e-book into an e-course, then you need to break the content apart into at least seven to twelve parts. Next, you should refer to these separate pieces as “lessons” (not articles) and refer to the e-course (not “this e-book”). In other words, tweak the content to fit its purpose. Finally, at the end of each lesson you need to tell readers what they can expect to discover in upcoming lessons.

Make the content “yours.”Here you rewrite the content so that it sounds like your “voice.” An easy way to do this is to add in your own personal examples, experiences and stories. For example: “When I was trying to market my business, I found it difficult to find the time necessary for creating online paid ads…”

Make money.Naturally, you should promote products that are related to the content. For example, your marketing e-course might include links to paid online ad sites, such as Google Ads

In sum: Publishing a regular newsletter is a commitment. Even creating an evergreen newsletter takes time. But you can make light of this work simply by finding, rewriting and uploading PLR content into your autoresponder!

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