Some marketers can’t sleep at night. They hate themselves because they stoop to psychological mind tricks and deceptive marketing practices just to make a few bucks.

Here’s the thing: You can sell like crazy without selling your soul. Here’s how…

1. Share Results

One of the easiest ways to sell lots of products with honest copy is by telling a story and sharing specific results.

This story might be about you and how you overcame the problem of not finding as many leads as you’d like. Or you might share a case study about someone else and how they used your ideas to get rid of their frustrations.

Either way, be sure to provide lots of details, results and proof (such as pictures, videos, or screenshots).

2. Offer a Fast Action Bonus

Creating a sense of urgency – especially if you create a fear of loss – spurs sales. And one way to legitimately introduce urgency is by offering a “fast action” bonus for a limited number of customers who click the order button first. 

Example: Maybe the first 100 customers get a free consultation or access to a membership site. 

Alternatively, you can also offer a fast action bonus to those who order within the first 24 to 48 hours after you launch.

3. Cap the Number of Units You Sell

Another way to create urgency and boost your conversion rate is by limiting your offer to a set number of customers. For example, you might cap an online workshop to just 200 seats, or limit the number of members in a resell rights membership site to just 500.

Tip: Capping the number of units you’ll sell works best if there’s a legitimate reason why you’re capping the number. For example, if you’re offering a personal consultation bonus or other personal training, then it makes sense that you need to limit the customers. 

Likewise, if the product is more valuable if membership is limited – which is the case in a resell rights site – then your customers will know there’s a legitimate reason for the cap.

4. Explain Why Your Offer is Unique

No matter what you’re selling, you probably have competition. And that means that your prospects always have this question in the back of their minds: “Why should I order from you rather than your competitor?”

You need to be able to answer that question for your prospects, otherwise they WILL go to the competitor. And you can do that by telling prospects why your products or offers are different and better than the competitors’ products. 

For example:

• You’re an authority in the marketing niche (e.g., you’re a marketing consultant writing a marketing book).

• You offer a strong guarantee, such as a “double your money back” guarantee or an unusually long guarantee.

• Your product includes dozens of case studies, which proves people can replicate your results.

5. Presell the Offer

Instead of having your prospect’s first exposure to your product being via a sales page, you should spend a few days or a week preselling the offer. That means offering related content (for free) to build anticipation and curiosity about the offer.

6. Avoid Hype

If you have a good product, then you don’t need to exaggerate your claims to sell a boatload. And indeed, many people simply won’t believe you if you present hype-filled claims like, “You too can make $100,000 this month!” So, skip the hype and stick to the facts.

7. Don’t Mislead Prospects

In other words, be honest.

Example: If you’re offering a membership site, then don’t hide the forced continuity. Not only does this mislead and anger prospects, it may be illegal where you live.

SummaryYou don’t need to sell your soul in order to break sales records. Just use these seven tips to create honest, persuasive copy that doesn’t disappoint your customers… and they’ll become repeat buyers!

You already know the basics of writing persuasive copy, such as writing great headlines, sharing benefits and providing a call to action. If you’re ready to further boost your conversion rate, then use these five keys make your copy even more persuasive…

1. Avoid Passive Language

Nothing kills a sales letter like passive language. Instead, you want to create active copy that engages the readers and, preferably, puts them into the “action” of your sentences.

Here’s an example of a passive sentence:

“The blog must beoptimized for the search engines.”

Change that to:

“You mustoptimize your blog for the search engines.”

See the difference?

Words like “must be” and “to be” are dead giveaways that you’re using passive language. Get rid of them and engage the reader by having a noun (preferably “you”) perform the action.

2. Make It Easy to Read

A reader who sees long sentences and big blocks of text isn’t going to read your sales copy eagerly. That’s because it looks like too much work. And that’s why you need to make your copy easy to read by following these tips:

• Avoid small font. If your readers have to squint or adjust the font size, many of them probably won’t bother.

• Use plenty of white space. That means you should put spaces between paragraphs and use elements like Johnson boxes to make your text stand out.

• Create short words, sentences and paragraphs. Not only do short pieces of text look easy to read, they areeasy to read… and that keeps eyes glued to your copy.

3. Show Confidence

People want to follow a strong, confident leader. Indeed, they’re reading your sales letter hoping you’re that leader. You can increase their confidence in you by projecting strength and confidence.

One way to do that is by avoiding “wishy washy” statements. Here’s an example:

“You might enjoy this report.”

Really? Because the person writing that line sounds uncertain about whether the reader will enjoy the book.

Instead, say something like:

“You willenjoy this report.”

4. Keep ‘Em Hooked

Very few people will read all your copy, especially if it’s a long sales letter. However, you can increase the number of people who read your entire letter simply by dropping an unfinished story into the beginning of your copy (and then wrapping up the story near the end).

Let’s suppose you’re selling a marketing product, and in the beginning of your letter you’re sharing your own story of becoming a successful marketer. You might say something like this…

 “And then I discovered the secret I was missing all these years. Once I put this simple tip into motion, I started earning money. First it was $5500 per month. Then $10,500. And pretty soon I cracked $21,893 per month.

So, what was this surprising secret? I’ll share it with you in just a moment. But first…”

5. Raise – And Resolve – Objections

Your product may be good, but it’s not perfect. Certainly, it’s not perfect for everyone.

Now, your prospects know your product isn’t perfect. They may even know exactly why it isn’t perfect. So, if you try to hide the fact that your product has flaws, your prospects are going to lose trust in you… and you’ll lose sales.

Instead, you should raise objections up front – and resolve them. That is, you can tell people why this perceived flaw doesn’t matter. Or better yet, tell them why this perceived flaw is a good thing.

Example: Maybe all the other e-books pertaining to marketing are 200 pages long. And maybe yours is just 50, which some people might consider too skimpy. You can handle this objection by saying your guide is very busy people who want results, and thus it’s “straight to the point with no fluff, no filler.”

Summary

You already know how to write good copy. Now you can apply these five secrets of writing great copy. It could mean the difference between seeing average sales… and shattering sales records!