Marketing consultants know by now that content is king. Great content stands out online, captures leads, and normally means more conversions. But it has to be great. So how do you get that great content that will do the hard work for you? By creating a great outline.
So many marketing consultants completely overlook this step, particularly when they’re writing short pieces like articles and reports. However, creating a good outline ensures you focus your writing on the most important topics, which makes the piece more enjoyable for your readers.
So here’s how to create this outline…[Read more…]