This is one of the most incredible, fastest Marketing Hacks I've ever come across. In fact, this was so impressive when we discovered it, it became the motivation behind creating the Marketing Hacks Newsletter! This little trick was discovered just over a year ago and when implemented, showed the fastest gains with the least amount of effort of any hack discovered since. In fact, this results from this test were SO unbelievable that I had to test it 3 more times to make sure the numbers were accurate and it wasn't a glitch in my calculations.
This Marketing Hack has worked with every person that has attempted it and it has consistently shown increases the likes of going from 20% registration rates to 60% registration rates overnight. And there are very solid, psychological reasons WHY this works so well.
Traditionally when you're creating a signup page for someone to register for your workshop or your service, you put all the information that convinces them to sign up on the page. This is the "standard" accepted way of getting registrations.