Proper email marketing strategies are what smart marketers do to create tons of income for their business. If you’re not using email marketing or have dismissed it in the past you’re really doing your business – and your clients – a huge disservice.
There are simply too many advantages and benefits to ignore email marketing.
And I want to help you get started on the right foot by giving you a free checklist. You don’t even need to optin to get it!
This free checklist is called, The Lead Magnet Checklist.
A lead magnet is something you can use to give your prospective clients as low risk way to introduce yourself and your business. It has a low barrier to entry because they are free. BUT they offer huge value.
Lead magnets should focus on helping your market solve a pressing problem they have. It should NOT focus on you and your business. Remember, you always want to help them get closer to a desired result. A lead magnet is a great way to start doing that. And you’ll be able to get your “foot in the door” because there’s no risk to the client.
Most of the time the lead magnet is protected by an optin page. All that means is for people to get access to the free goodie they need to provide you with the name and email address. You’ll want to do that so you can start building your own email list. That way you can continue to market and sell to your list on an ongoing basis.
You also want them to optin because it makes them put “skin in the game”. Meaning you’ll know that they’re not just freebie seekers looking for a handout. But they are actually at least a tad bit serious because they’re willing to give you their name and email. Does that make sense?
So why in the world am I NOT having you optin to get this free download??
Two reasons:
- I’m doing a marketing test. I’ll provide more details on this at a later date.
- Once you download this freebie I am betting that you’ll get so much value from it that you’ll want to check out my other freebies – that do require optins – and my products.
Here’s how to download the free checklist
All you need to do is click the link below and the checklist will download either in another window in your browser or a popup will appear. It is in PDF format so any computer will be able to read it.
Click here to download the free checklist: The Lead Magnet Checklist
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