1. How to Create a Great Outline

One of the keys to creating a great piece of writing is to start by creating a great outline. And yet many writers completely overlook this step, particularly when they’re writing short pieces like articles and reports.

However, creating a good outline ensures you focus your writing on the most important topics, which makes the piece more enjoyable for your readers.

So here’s how to create this outline…

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Let me begin by making what may be a shocking statement to you if you are the type of writer who feels it is of paramount importance to avoid dangling participles and fragmented sentences like they were a charging grizzly bear.

Traditional grammatically-correct writers brace yourself:

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In this section I want to share how to quickly write content without sacrificing quality and without overtaxing your brain.

I’ve been using this concept for years.

It’s called “recycling” or “repurposing”.

The idea is fairly simple –

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There must be a reason why some content is very good and some content is very bad; why some information is so enthralling that you can’t stop reading while other information is the cure for a sleepless night; why some words cause you to frantically take notes and some words cause you to take a break; why some lessons keep members subscribed to an FTM site and some lessons show members the exit door.

There must be a reason.

There is.

And that reason is this –

“Quality” writers approach 
content creation as a craft.

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Here is a simple five-step formula that you can use for creating lengthier pieces of content (I.E. reports and products) which has rarely been shared before in the format I’m about to give to you in this lesson.

The system is called “P.A.G.E.S.” Each letter (P – A – G – E – S) stands for one of the five steps in the system… 

P – PLAN out your report by brainstorming ideas. 
A – ARRANGE your ideas sequentially or systematically. 
G – GROW your content by “filling in the blanks”. 
E – EXTRACT bullet points for your ad copy while you write. 
S – SMOOTH out the rough spots to complete the report. 

What I’m going to do in the remainder of this session is briefly explain to you how to put each of these five steps – these five parts of the P.A.G.E.S. system – into action so you can quickly and easily create your own 7-15 page reports to sell.

So, let’s go ahead and begin with step 01… 

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I use the acronym M.O.D.E.L.S. to note the following six kinds of lesson structure…

M – MISTAKES. 
O – ORGANIZES. 
D – DIFFERENCES.  
E – EXPERIENCES.
L – LANDMARKS. 
S – SHORTCUTS.

Let’s take a look at each of these in greater detail…

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As the so-called “King of Acronyms”, I use the acronym S.O.U.R.C.E.S. to note the following seven sources of great content…

S – STANDALONES
O – OUTLINES
U – UNIONS
R – RESOURCES
C – COLLECTIONS
E – EXCERPTS
S – SERIES

Let’s take a look at each of these in greater detail…

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I use the acronym “W.R.I.T.E.” to describe each of the necessary steps for 

W – WEIGH your idea options.
R – REACH a formatting decision. 
I – INTRODUCE supporting points.
T – TELL the relevant details. 
E – END by polishing document. 

Let’s take a quick look at each of these five steps…

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There are so many different “kinds” of small reports that you can write and when you mix-n-match them with different “topics”, you can create dozens upon dozens of highly desirable resources to sell online.

This short report will examine twenty-seven different “kinds” of small reports (along with examples) that you can create.  Use this list to brainstorm ideas for your next small report (and all those to follow!)…

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Do you want to know the key to creating a great information product?

It’s this: You need to start by doing great research.

Problem is, plenty of would-be writers and product creators really don’t how to properly research a product. Worse yet, some of the advice given on marketing forums could land you in legal hot water.

That’s because research is NOT about copying and pasting content and then “rewriting” it to create your product.

If you’ve ever heard that advice before, I want you to put it out of your head right now. Forget about it. Shun it. Don’t even think about trying to use that advice to create your next product, unless you like the idea of spending the next few years and tens of thousands of dollars fighting off copyright cases in court.

So what should you do instead?

Read this report! Because in just a few minutes – 

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