You’ve probably already thought of the idea of using PLR content to create free reports that you use to “bribe” prospects to join your list. That is, people need to join your newsletter list in order to claim their free report.
But the usefulness of PLR content doesn’t stop there. Indeed, you can use PLR to create an autoresponder series – or even your live-broadcast newsletters!
Step 1: Find Suitable PLR
First, you need to find PLR content in the marketing niche. If you don’t already have a source, then search for your marketing topics alongside search terms like PLR, PLR articles, PLR e-books, PLR content or private label rights content. For example, “marketing PLR” (no quotes).
Step 2: Decide How You’ll Use the Content
Next, you need to decide what you want to do with the content. Your options including:
- Using the content to create a multi-part ecourse that you deliver by autoresponder(where you use the e-course as the “bribe” to join your list). For example, you might send out a ten-part SEO-training course to subscribers.
- Using the content to create a multi-part autoresponder series.Here you send out articles on marketing topics, but these articles don’t create a “course” (since they’re not necessarily sequential). For example, you might send out a seven-part series that covers SEO, PPC marketing and other traffic generation techniques.
Tip: Ideally, you should send new subscribers about 7-12 messages as a way to build trust and develop a relationship. However, you can upload a year or more of evergreen content to your autoresponder if you want to create a “set it and forget it” newsletter.
- Using the content to send out live broadcasts.If you already have an autoresponder series or e-course in place, then you can use this content to create a weekly or monthly newsletter.
Once you decide how you’ll use the content, then you can move on to the last step…
Step 3: Rewrite the Content to Suit Your Needs
Finally, you need to rewrite the PLR content to make it unique and also to make it suitable for your specific purpose (e.g., for an e-course or a live broadcast). For example:
- Ensure it’s evergreen.Since people will read this content months and maybe even years from now, it should be evergreen content. That means it shouldn’t reference dates or events that would date it, nor should it make mention of “new” or fad products. Your content should be as fresh and relevant a year from now as it is today.
- Transform the content as needed.If you’re turning a series of articles or an e-book into an e-course, then you need to break the content apart into at least seven to twelve parts. Next, you should refer to these separate pieces as “lessons” (not articles) and refer to the e-course (not “this e-book”). In other words, tweak the content to fit its purpose. Finally, at the end of each lesson you need to tell readers what they can expect to discover in upcoming lessons.
- Make the content “yours.”Here you rewrite the content so that it sounds like your “voice.” An easy way to do this is to add in your own personal examples, experiences and stories. For example: “When I was trying to market my business, I found it difficult to find the time necessary for creating online paid ads…”
- Make money.Naturally, you should promote products that are related to the content. For example, your marketing e-course might include links to paid online ad sites, such as Google Ads
In sum: Publishing a regular newsletter is a commitment. Even creating an evergreen newsletter takes time. But you can make light of this work simply by finding, rewriting and uploading PLR content into your autoresponder!