Has this ever happened to you?
You prepare a solo mailing for your list. You’re really excited about it, because you’re promoting a great product or service. Maybe you even start crunching numbers – figuring out your open rate, estimating your click-through rate, taking a best guess on your overall conversion rate. And then you get even more excited, because you just know you’re going to make a lot of money with this email.
So you click the “send” button and broadcast your solo mailing to your list. Then you wait. And wait. And wait some more.