Here’s a simple truth:
People won’t buy unless you give them a good reason
to purchase a product or service.
Sometimes this good reason has to do with the product itself, such as the benefits the product delivers. And sometimes this good reason has to do with the way the product makes the prospect feel.
You see, there are a variety of psychological “hot buttons” you can push to presell your prospects on your offers. Read on to discover 27 of the best of these hot buttons…[Read more…]