Let’s face it –

“Everybody knows about writing ezine articles”

It’s no big secret that one of the better tools for building an opt-in list or generating website traffic is that of writing ezine articles and letting other publishers reprint those articles in their newsletters, etc

And, of course, if you publish a list of any kind, you want to provide original articles as content for your various newsletters, mini-courses and so forth.

Nothing surprising there.

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We’ve been talking about writing ezine articles by answering some “frequently asked questions” about a topic related to your particular field of interest and expertise.

The question is … what questions? 🙂

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Writing your own original ezine articles is mandatory if you own a list or run an internet business. 

Mandatory. Part of your standard operating procedures. A basic staple. Something you can’t do without. You get the picture.

Ezine articles can be used in so many ways that I’d need to write an article just to explain all the ways you can profit from articles. J

More on that another day. 

In today’s lesson I’m going to show you how to write an incredibly easy ezine article that is specifically for beginners within your market. (We’ll talk about the experienced segment of your marketer in an upcoming lesson). 

The idea in a nutshell is this –

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1. How to Create a Great Outline

One of the keys to creating a great piece of writing is to start by creating a great outline. And yet many writers completely overlook this step, particularly when they’re writing short pieces like articles and reports.

However, creating a good outline ensures you focus your writing on the most important topics, which makes the piece more enjoyable for your readers.

So here’s how to create this outline…

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Let me begin by making what may be a shocking statement to you if you are the type of writer who feels it is of paramount importance to avoid dangling participles and fragmented sentences like they were a charging grizzly bear.

Traditional grammatically-correct writers brace yourself:

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In this section I want to share how to quickly write content without sacrificing quality and without overtaxing your brain.

I’ve been using this concept for years.

It’s called “recycling” or “repurposing”.

The idea is fairly simple –

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There must be a reason why some content is very good and some content is very bad; why some information is so enthralling that you can’t stop reading while other information is the cure for a sleepless night; why some words cause you to frantically take notes and some words cause you to take a break; why some lessons keep members subscribed to an FTM site and some lessons show members the exit door.

There must be a reason.

There is.

And that reason is this –

“Quality” writers approach 
content creation as a craft.

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Here is a simple five-step formula that you can use for creating lengthier pieces of content (I.E. reports and products) which has rarely been shared before in the format I’m about to give to you in this lesson.

The system is called “P.A.G.E.S.” Each letter (P – A – G – E – S) stands for one of the five steps in the system… 

P – PLAN out your report by brainstorming ideas. 
A – ARRANGE your ideas sequentially or systematically. 
G – GROW your content by “filling in the blanks”. 
E – EXTRACT bullet points for your ad copy while you write. 
S – SMOOTH out the rough spots to complete the report. 

What I’m going to do in the remainder of this session is briefly explain to you how to put each of these five steps – these five parts of the P.A.G.E.S. system – into action so you can quickly and easily create your own 7-15 page reports to sell.

So, let’s go ahead and begin with step 01… 

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I use the acronym M.O.D.E.L.S. to note the following six kinds of lesson structure…

M – MISTAKES. 
O – ORGANIZES. 
D – DIFFERENCES.  
E – EXPERIENCES.
L – LANDMARKS. 
S – SHORTCUTS.

Let’s take a look at each of these in greater detail…

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As the so-called “King of Acronyms”, I use the acronym S.O.U.R.C.E.S. to note the following seven sources of great content…

S – STANDALONES
O – OUTLINES
U – UNIONS
R – RESOURCES
C – COLLECTIONS
E – EXCERPTS
S – SERIES

Let’s take a look at each of these in greater detail…

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