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7 Set It and Forget It Ways to Make Money From Your Website

Making more money with your website doesn’t necessarily require making a big change or taking on some monumental task. Sometimes, all you need to do is spend a few minutes creating another opportunity for your prospects to join your list or buy something from you. Check out these seven ideas for doing exactly that…

1. Direct Visitors to You Lead Page

The idea here is to insert more of the following:

Opt-in forms on your website.
Calls to action to visit your lead pages.

In short, you want to give your visitors more opportunities to join you list. Because if people leave your site without joining your list (or buying something), there’s a good chance they’ll forget about you.

So how do you put more of these opt-in opportunities on your site? Like this:

Insert a call to action at the end or even within your blog articles.Ideally, the lead magnet you’re offering should be closely related to the particular article the visitor is reading. In other words, create multiple lead magnets so that you can embed targeted lead magnet offers within your content.

Embed opt-in forms in your blog sidebar.Be sure to let visitors know the top benefits they’ll receive if they claim your lead magnet and join your newsletter.

Place calls to action in multi-media. If you distribute podcasts and video content on your website, don’t forget to include calls to action within this content (along with a

link or opt-in form next to the multi-media so that people can take immediate action).

Test a lightbox popup. Most of us aren’t thrilled when we see popups on a website, especially if it obstructs our access to the content. However, a well-placed exit popup with an enticing offer can certainly get more people scrambling to join your list. The best way to find out if it works for you is by testing it.

Next up…

2. Insert More Product Offers

Many times marketers create a new product, announce the new product over several posts on the blog, and then don’t do a whole lot of promotion after that. However, you can make more money with your website simply by inserting more product offers across your website.

Here are three ways to get more sales:

Insert product offers in your blog sidebar. You can even create a “featured product” section, where you feature a new product each week. Or you can set up a plugin that rotates several products, so that visitors see a range of offers.

Place offers on your subscriber confirmation page. At this point, you have a prospect who is interested enough in what you offer to join your newsletter. Now is a good time to put an offer in front of them. For best results, place an offer that’s directly related to the lead magnet the prospect just requested.

Put offers on webinar registration pages. Do you offer live webinars? If so, you can place an offer on the

registration page. Try something like this: “Get up to speed before the webinar by watching this video…”

Next up…

3. Offer an Upsell or Cross-Sell

If you’re selling something on your website, then every order form should include an upsell or cross-sell. What’s the difference? Take a look:

A cross-sell is when you offer something related to the main purchase. This extra offer should enhance the enjoyment or benefits of the main products. The classic example here is when a fast-food clerk asks if you want fries with your burger.

No matter what you’re selling, you can do something similar to this. For example, if someone orders a dieting book from you, you can offer a cross-sell for a related item such as a low-calorie cookbook or even a meal-planning app.

An upsell is when you offer something that expands the order. The classic example at the fast food restaurant is when the clerk asks if you want to “biggy size” an order (which means you get a bigger fries and a bigger drink). You’re not adding any new products to the order, you’re just expanding what you’ve already ordered.

Again, you can do this in your business too. For example, if someone orders a video from you, you might offer the transcripts of the video as an upsell. Or if someone orders three months of coaching from you, then you might offer an additional month at a really good rate.

TIP: To really boost conversions on your upsells and cross-sells, offer a good deal. Make it clear that this discount or other special offer is only available at checkout. If someone wants to purchase the product later, they can. They’ll just need to pay full price.

Here’s the next set it and forget it way to make more money with your website…

4. Embed Offers Directly Into Blog Content

If you have a blog, then you probably put offers in your sidebar, header, footer and maybe even at the end of each article. Those are all good ideas. But be sure to embed offers directly into the content.

This doesn’t mean you need to do a hard sell within the content, although occasionally you can do that too with direct-response ads, product reviews and product comparisons. Instead, what it means is that you recommend related products directly from within the content.

For example, let’s suppose you’re writing an article about how to set up a mailing list. You can drop an affiliate link to your favorite email service provider, along with the benefits of that ESP and the reasons why you personally recommend it.

Here’s the next idea…

5. Create Easily Shareable Viral Content

Every piece of content you place on your website should have a specific goal. These goals might include creating sales, establishing you as an expert in the field, or even generating traffic.

When it comes to that last point, one of the very best sources of traffic to tap into is your existing visitor base. That’s why you’ll want to create viral content that’s easily shareable.

So what makes content go viral? Well, it is not an exact science, otherwise those who create it for a living would hit a homerun every time. However, here are five characteristics of the most-shared viral campaigns:

The content is unique. Did you know our brains actually light up in a rewarding way whenever we encounter something unique? If you can flip on this reward switch in your prospect’s brain, you can bet she’s going to share the content. That’s why you should seek to share something novel, even if it’s just a new twist on an old strategy.

The content is positive. While sometimes it seems like people share the most horrific things online, one study suggests that the most-shared content tended to be positive. This is content that makes people laugh (think of all those cute cat videos online), inspires them, makes them say “aww,” or just makes them feel good. If you can create these warm emotions in people, your content has a better chance of going viral.

The content is in an easily consumed format. People don’t have time to read huge ebooks, watch 30-minute videos and so on. And even if they do, they’re less likely to pass it along to friends. That’s why viral content tends to be short: a blog post, an infographic, a three-minute video.

The content is easy to share. In other words, don’t put hoops between your prospects and the content. Make it instantly accessible through a link, and then make this link easy-to-share by putting social media buttons on your website.

The content includes a call to action. If you really want to increase the number of people who share your content, then tell them specifically what to do next. For example: “Click here to share this content on Facebook and give your friends a laugh!”

Next…

6. Setup An Autoresponder

We’ve been talking about pointing people to your lead pages so you can build your list. Now here’s another key: when people join your list, they should be entered into an autoresponder sequence of at least five to seven emails.

For example, “Five Surefire Ways to Boost Your Conversion Rates,” or “The Seven Steps To Selling Your Home.”

Here are three tips for creating a successful follow-up sequence:

Focus on selling one product or service in the sequence. If you bombard your new prospects with a variety of offers, they probably won’t buy anything at all. So focus on your email sequence around one offer.

Create emails that are part content, part pitch. The content will solve part of your prospects’ problem, while at the same time establishing you as a trustworthy expert. The pitch is for a product or service that solves the rest of your prospect’s problem. In other words, the content should naturally lead to the paid solution.

Be purposeful with your email sequence. Each email can offer a new step, tip or secret for the content part of the email. However, each email should also work on closing the sale in one or more of these ways:

Focus on the benefits of the product or service. Let your prospects know why they should want this product.

Offering proof of your claims, such as testimonials, case studies or other forms of proof. Stick to your strongest forms of proof, such as the testimonials that talk about actual results.
- Overcoming objections. Your guarantee and testimonials will help overcome many objections. However, if you’re aware that your audience has a specific objection, then you need to raise and handle this objection in your email. For example, if you’re charging a premium price, then you need to justify the price.

7. Put Up Exit Traffic Offers

When people leave your site without joining your list or buying something, there’s a good chance they won’t be back. Even those with good intentions tend to forget about you. That’s why it’s so important to get visitors on a list or get them to make a purchase before they leave. So here’s one way to do it…

Place an absolutely irresistible offer in front of them as soon as they hit the back button or otherwise try to leave your site.

Note: If you don’t have the tech know-how to do this, you can use a redirect script or plugin, or even use a service like CatchaMonkey.com.

You see, just because they’re leaving your site doesn’t mean they’re not interested in what you’re offering – it just means you haven’t put the exact right offer in front of them yet. And now that they’re about to go out the door, you have one last chance to do it.

This might come in the form of:

An absolutely irresistible lead magnet, preferably something directly related to the last page they were viewing.

A deep discount or other special offer on your most popular product.

A “tripwire” offer (e.g., a high value product at a no-brainer price).

In other words, now isn’t the time to put a mediocre offer in front of your prospects. Put your best offer out there, because this may be the last chance you have to turn this browser into a subscriber or even a buyer.

So there you have it: seven set it and forget it ways to make more money with your website.

As you’ve seen, many of these ways don’t even take very long to set it up. You can start working on these ways right now, and have several put into place before you call it a day. Do that, and maybe you’ll already see good results when you get up tomorrow morning. So why not put these methods to work for you starting right away? You’ll be glad you did.

By Staff 1 Comment

7 Proven Keys to Persuade Customers to Buy Your Backend or Upsell

If you want to make more money with your business, one good place to start is on your order forms.

Think about it…

You have a prospect with a credit card already in their hand. They’re in a buying mood. So there’s a good chance that if you put a related offer in front of them (the proverbial, “you want fries with that?”), they’ll take it. And that means you’ll make more money with every customer who walks through your door.

So how do you create a backend or upsell offer that gets your prospects clicking the “Yes” button? Like this…

1. Make Sure the Upsell Enhances The Main Offer

The very first thing you need to do is make sure any upsell offer is tightly related to the main offer. In fact, not only should it be tightly related, ideally your upsell should enhance the use or enjoyment of your main offer.

Take the classic example at a fast food restaurant. I guarantee that if you walked into McDonalds and ordered a hamburger, any well-trained clerk would ask if you wanted fries and/or a drink with that. And a lot of people say yes to this offer, because fries and/or a drink enhances the enjoyment of the burger.

Now you can do the same thing, no matter what you’re selling. For example:

You’re selling a meal-planning app. Offer a low-fat cookbook as an order form upsell.
The main offer is a copywriting course. You can offer personal copy critiques on the backend.
Your main product is all about setting up and running a successful blog. You can offer tools on the backend, such as a package of useful WordPress plugins and professional themes.
Your main product is a “how to get out of debt” course. You can offer an upsell that includes items such as a debt-management workbook and personalized debt-management counseling.

You main product is a set of kettlebell training videos. You can offer the kettlebells themselves as an upsell.

In other words, don’t just toss any ol’ offer in front of your prospects. Be sure your upsell and main offer go together like… well, like hamburgers and fries. J

Next up…

2. Offer an Irresistible Deal

Dropping a related offer in front of your prospect is great. But turning that offer into an irresistible deal is even better.

Take the fast food example again. If you order a burger with a small fries and drink, the clerk will ask you if you want to “biggy size” the order for just a small extra charge. The deal is irresistible. You get a LOT more food for just a tiny bit more money.

No matter what you’re selling, you can do the same thing. For example:

“I usually charge $997 per month for this sort of coaching. But as a valued member of my new copywriting club, you’ll get a special price of just $497 per month for this same high-quality coaching…”

Next…

3. Use Short-Form Copy

You’ve got an eager prospect sitting in front of your order form with their credit card in hand. Now is not the time to put another long sales letter in front of them. They’re eager to buy. Putting another wall of text in front of them might just have them hitting the back button and abandoning the order form!

You see, you’ve already done the hard work of getting them into the necessary emotional state needed to make a purchase. You’ve already built your credibility. You’ve already established trust. You don’t need to do these things again.

So what you need to do now is simply focus on the benefits of the upsell offer. In fact, your upsell may be nothing more than a benefit-driven headline, a list of benefits, and a call to action.

TIP: As always, test to find out for sure what your audience responds to the best. Test different headlines. Test your bulleted list of benefits. You might even test short-form copy against a short sales video.

Next…

4. Frame The Price

The next thing for you to remember is that you’ve already sold your prospect on purchasing the main offer. They’ve already agreed to whatever price you’re charging. So when you extend the upsell offer, you’ll want to frame the price so that it focuses on the upsell only.

Let me give you an example…

Let’s suppose you’re selling a home study course for $99, with an upsell offer for $25 for an app:

When it comes time to ask for the order, do NOT do this: “Would you like to add this offer to your order for a total of $125 for the course and app?”

Suddenly that sounds like a lot. The prospect is going to start second-guessing their purchase. And you could lose the entire sale.

Instead, focus on the upsell price only: “Would you like to add this app to your order for just $24 more?”

Ahhhh… that’s better. That sounds doable. And since the prospect is already planning on spending $99, that extra $24 doesn’t sound like any big deal.

It’s all in how you frame it. J

Next…

5. Create a Sense Of Urgency

Nothing gets people clicking the order button like a real sense of urgency. And one great way to create this sense of urgency is by making your upsell offer scarce.

For example, you might create a one-time offer. This is an offer that’s only available right now. If the prospect doesn’t grab it, they won’t be able to get it later. Or if the product is available elsewhere, the prospect will need to pay full price.

A good example of this is when you go shopping on a site like Omaha Steaks. If you spend a certain amount, such as $50, you’ll get a list of “add on specials.” These are tremendous deals that you can ONLY take advantage of while you’re on the order form. You can still buy the steaks themselves later, but you’ll pay through the nose to do it.

That creates scarcity and a sense of urgency that gets people agreeing to order your upsell.

For example:

“Special one-time offer: add this meal-planning app to your order right now, and you’ll get it for 50% off the regular price! If you leave this page, this offer disappears for good… so click here now to grab your discount before it’s gone!”

Next…

6. Use a Strong Call To Action

The good copywriting rules apply to your upsell just as they do to your main offer. And that means you can’t just drop the order link in front of your prospects and expect them to click it. Instead, you need to provide a strong call to action. This means you tell prospects what to do next, and give them a good reason to do it.

For example:

Click here to add this app to your order – and remember, this special offer disappears when you leave this page, so order now!

Generally, your upsell page is going to have two options. One option is “Yes, add this to my order.” The other option is, “No thank you, I don’t want this.”

Those should be the only two options on the page. Prospects will either add to their order and continue making the purchase, or they’ll skip your offer and just stick with their original order.

Now here’s a little trick you might consider testing and using…

Phrase your “yes” and “no” options in a way that helps persuade people to click the “yes” options.

For example, let’s suppose you’re selling some sort of weight-loss information. Your option buttons might look like this:

“Yes, I want to get ready for the beach!”

“No, I don’t want to get rid of my love handles. J”

See how that works?

The “yes” option is positive and provides a benefit. The “no” option forces the prospect to agree with something that they probably don’t really agree with. That’s going to make them stop and reconsider your offer.

Here’s another example:

“Yes, I want to save money on heating and cooling bills!”

“No, I don’t want to save money.”

Another:

“Yes, I want to boost my conversion rates and make more money!”

“No, I don’t want to make more money.”

One more…

“Yes, I want to run a new marathon PR!”

“No, I don’t mind running as slow as a turtle. J”

And finally…

7. Make It Easy

If you followed all the tips above, then you have a prospect who’s as ready as she’ll ever be to place her order. At this point, your goal is to make it as easy as possible for her to place that order and grab the upsell.

Don’t make your prospects jump through hoops. Don’t slip unnecessary steps between them and their order. Don’t put obstacles in the way. Because if you do any of this, the prospect is likely to lose their enthusiasm and abandon their shopping cart.

Here are the dos and don’ts to follow:

Do make it one-click easy. If you’re presenting an upsell right after the customer has already filled in the order form, then make it as easy to buy the upsell as clicking a button. In other words, do NOT make your prospect fill out the order form or their credit card all over again.

Don’t make them go through a gauntlet of upsells. Sometimes marketers throw three, four, five or more upsells in front of the prospect. They can’t get to the order form without accepting or declining these offers. Or, worse yet, they can’t get to their purchase without seeing all these offers.

Don’t do that to your customer! Seriously. Instead, put one or at most two well-placed offers in front of them. But if they decline, send them straight to the order form. Don’t make them go through a gauntlet of offers, which will make them feel like carnival workers are barking at them.

Don’t make them “register” before ordering. If you need your customers to create an account, then have this account co-created during the purchasing process. Even if the amount of “work” for the customer is the same, framing is the key here. If a customer is suddenly forced to “create an account” before they can place an order, they may just dump their cart.

Now let’s wrap things up…

You’ve heard the saying, “strike while the iron is hot.” When it comes to sales, the iron is about as hot as can be when you have a prospect filling out an order form. That’s why it’s a great time to “strike” by offering an upsell offer they can’t refuse. So boost your sales by inserting upsells on your order forms today – and boost your conversions using the seven surefire tips you just discovered!

By MCPLR 1 Comment