Before You Write…
- List all the features of your product.
- List all the benefits of your product.
Complete this form and get instant access to our free report and video training on how to become a well paid marketing consultant generating leads for local businesses!
Before You Write…
Want to know what one of the biggest challenges most writers face in crafting their own original ezine articles (and other content as well, for that matter). It’s not coming up with ideas or outlining or creating a resource box.
It’s getting started.
That’s right, the opening paragraph is one of the biggest challenges most writers face. Once they get started writing – once they get in the flow – it’s much easier.
But, that start can be difficult. Especially if you write a lot.
So, I’ve put together a set of 20 “openings” (along with an example of each) you can use to quickly begin writing your own content.[Read more…]
Earlier today I got a question from a customer that I thought would help everyone I know in the marketing consulting or digital marketing agency game!
In short, he asked if I had any PLR content that would help him create his home page website for “a Marketer to use who does many different things”.
Here’s my response:
If I understand your question correctly you offer a lot of different marketing services? Is that correct? If not, please define what you mean when you say, “a Marketer to use who does many different things”.
What it comes down to, regardless of the number of services you offer, is what OUTCOME do you get for your clients? What desirable RESULT do they receive when working with you? For most consultants and agencies, it is getting more leads and customers. And the bottom line – this is HUGELY important – is that the client does NOT care HOW it gets done. They just want it done.
With that being said, your home page website should talk ONLY to the outcomes and results you get your clients. It should not talk about HOW you do it. For example, spewing all kinds of techno babble about SEO or Video Marketing or whatever is just going to confuse them or make them say to themselves, “Nothing different here. Seen and heard this before. Let’s move on.”
But if you talk about their problems, pains and struggles – not having enough leads and customers – and how you can solve that for them that is the key.
Now that is all at the MACRO level. That’s the high level when people are researching you and want to make sure you’re credible and they check out your website. You want to talk about their pains and problems and the outcomes and results. That’s all.
When you drill down to the MICRO level you can go a couple different ways.
You can have landing pages and paid ads, etc that target specific local niches that you work with, like plumbers, real estate agents, etc, AND/OR you can target a specific marketing service you offer.
For example, you can create an ad campaign for video marketing to build awareness and educate your market about the value of using video in their marketing.
And to take it up a level you can combine both… Video marketing for Real Estate Agents. When you can do that, it’s a real game changer!
But to answer your original question, “Does any of your websites or landing pages stand out as a good site for a marketer to use who does many different things?” no, not really. We’ve primarily focused on producing the Micro level content because that is what our customers have wanted. We have left it up to them to create their home base.
Hopefully that helps and makes sense.
Got any questions or comments? Please share them below and I will be happy to answer them.
Have you ever felt like your product-idea well is running dry?
You want to create a product. So you sit down in front of your computer to brainstorm and outline. Maybe you even have a vague idea about the overall concept, but the exact topic and the other specifics aren’t coming to you.
It’s like the well of product ideas is drying up.
This happens to all great marketers from time to time. It’s kind of like writer’s block, except here you’re struggling to come up with that initial profitable idea.
The good news is that you don’t have to keep struggling. Because inside this report:[Read more…]
You’re just about finished writing your content piece.
Maybe it’s just a short 300-word article. Maybe it’s a 40,000 ebook. Or maybe you’re wrapping up a podcast or a video. Whatever you’re working on, the last thing you need to do is create your conclusion.
This is where a lot of content-creators stumble.
At this point, they just want to finish the content and start distributing it. So, they just slap on a conclusion.
But the truth is, the conclusion is important.[Read more…]
No matter what kind of content you create – from articles to books to videos – you’re always going to be required to create introductions for your content. And if you’ve spent any amount of time writing content, then you know there are two problems with introductions:
Fortunately, this report solves both of your problems.
That’s because you’re about to discover –[Read more…]
If you’re an online marketer, then you already know the importance of content marketing. And you’re probably already using content to build relationships with your visitors and subscribers, pull in traffic from the search engines and pre-sell products.
Here’s the thing…
No matter what kind of article you’re writing – such as an optimized article for the search engines or one to build trust with your subscribers – you can use it to promote offers.[Read more…]
So you want to start a membership site. Great!
You’re about to embark on a very profitable venture.
Chances are, you already have some ideas as to how to set up the site, how to market it and so on. And maybe you even have a few ideas as to the topic of your membership site. But you’re always looking for more ideas and more ways to profit, right?
Then you’ve come to the right place! That’s because –[Read more…]
If you’ve already created a small report, then your next step is to create the title for your report. And this is an extremely important step, because your title can literally make or break your report.
Simply put, some people will decide whether they buy your report just based on your title.
That’s a lot of pressure for you to create a great title, isn’t it?
Relax… because inside this report you’ll get 15 fill-in-the-blank templates that you can use to create an awesome attention-getting title!
And if you haven’t yet created your small report?
Then that’s even better. That’s because these templates work as a great way to spark your imagination for your next small report topic!
Let’s jump in…[Read more…]