Your email subject line is the most important part of your email. That’s because it has one job: to get attention and get the open. If it fails, your entire email fails.
So how do you write an awesome email subject line? Simple – just fill in the blanks on the following templates! Take a look…
1. [Something bad happened]—now what?
Example: Your product launch bombed – now what?
2. [Option 1 or Option 2] – which is better?
Example: PPC or Facebook ads – which is better?
3. Last chance: [get some benefit/discount/etc]!
Example: Last chance to get 75% off!
4. [This thing] disappears in 24 hours…
Example: This $50 off coupon code disappears in 24 hours…
5. [Buy something now] and save [$X amount]…
Example: Buy Contentaire now save $25…
6. How to [get a benefit] on a shoestring budget…
Example: How to start a business on a shoestring budget…
7. How absolutely anyone can [Get a Benefit]…
Example: How absolutely anyone can write an amazing novel…
8. [Number] weird ways to [Get a Benefit]…
Example: 3 weird ways to get rid of belly fat…
9. How to [Get a Benefit], fast…
Example: How to get rid of aphids, fast…
10. Who else wants to [Get a Benefit]?
Example: Who else wants to catch trophy fish?
11. The #1 best way to [Get a Benefit]…
Example: The #1 best way to choose a puppy…
12. How safe [is your object]?
Example: How safe are your online accounts?
13. [Some process] made easy…
Example: Getting rid of cellulite made easy…
14. I’m pulling the plug [on some offer]…
Example: I’m pulling the plug on this early-bird offer tonight…
15. Are you making these [type of] mistakes?
Example: Are you making these copywriting mistakes?
16. How [some specific thing][resulted in some bad thing]…
Example: How my addiction destroyed my career…
17. Are you afraid of [some task]?
Example: Are you afraid of testing and tracking?
18. Get the insider secrets to [some topic]…
Example: Get the insider secrets for profitable product launches…
19. Do you ever [feel or act some way]?
Example: Do you ever hate trying on bathing suits?
20. How to think like [some successful person]…
Example: How to think like a wealthy entrepreneur…
21. Ever dream about [some good thing]?
Example: Ever dream about traveling to Europe?
22. You’ll never believe what this [type of person] did…
Example: You’ll never believe what this waitress did to start a business…
23. Start [getting some benefit] for just [low dollar amount]…
Example: Start getting targeted traffic for just $1…
24. How I [did some astonishing thing]…
Example: How I got on the New York Times bestseller list…
25. FLASH SALE: [description]
Example: FLASH SALE: Four hours, $40 off!
26. The quick and easy way to [Get a Benefit]…
Example: The quick and easy way to lose 10 pounds…
27. Why [something bad happens]…
Example: Why businesses fail…
28. Here’s why some [people] almost always [get good results]…
Example: Here’s why some runners almost always win their races….
29. Is [something you thought was a good thing actually doing a bad thing]?
Example: Is your novel putting people to sleep?
30. The ultimate guide to [getting some benefit]…
Example: The ultimate guide to remodeling your kitchen…
31. The ultimate list of [some type of thing]…
Example: The ultimate list of email subject line templates…
32. A surprising way to [get a benefit]
Example: A surprising way to get a promotion…
33. How to simplify [some process]
Example: How to simplify conversion testing…
34. Want [some benefit]? Read this…
Example: Want more traffic? Read this…
35. What’s even better than [some good thing]?
Example: What’s even better than eating chocolate cake while dieting?
36. The article every [type of person] needs to read…
Example: The article every parent needs to read…
37. Why you need [some thing]…
Example: Why you need this meal-planning app…
38. Where to get [some good thing]…
Example: Where to get the best hotel discounts…
39. Can you [get a good result] without [some specific thing]?
Example: Can you land a $100,000 job without a college degree?
40. The science behind [some topic]
Example: The science behind melting fat
41. Save [time/money] with these [type of] hacks…
Example: Save time with these productivity hacks…
42. Don’t [take some action] until [you do some other thing]…
Example: Don’t buy a DSLR camera until you read this…
43. Should you [take some action]?
Example: Should you upload your book to Kindle?
44. [Something useful] for [some group of people]…
Example: Delicious, easy recipes for dieters…
45. How to get your first [desirable result]…
Example: How to get your first book deal…
46. Improve [some result] fast…
Example: Improve your golf swing fast…
47. Skip the [type of] learning curve…
Example: Skip the car-buying learning curve…
48. Avoiding [some bad thing]…
Example: Avoiding dangerous toxins in your foods…
49. The secrets behind [some topic or result]…
Example: The secrets behind writing $1 million copy….
50. An embarrassingly simple way to [get a benefit]…
Example: An embarrassingly simple way to impress your dinner-party guests…
51. The ideal [type of thing]…
Example: The ideal plot for your next thriller…
52. Let me send you this free [type of report, video, etc]…
Example: Let me send you this free home-remodeling video…
53. Why everyone is wrong about [some topic]…
Example: Why everyone is wrong about social media…
54. Here’s why you’ll never [get some desired result]…
Example: Here’s why you’ll never get your asking price for your home…
55. No [ideal situation or prerequisite]? No problem!
Example: No college degree? No problem!
56. Steal these [tools]…
Example: Steal these copywriting templates…
57. Get rid of [bad thing]…
Example: Get rid of fine lines and wrinkles…
58. Turn [bad thing] into [good thing]…
Example: Turn a cold list into your most profitable asset…
59. The [type of] survival guide…
Example: The backpackers’ survival guide…
60. Are you a [type of] zombie?
Example: Are you an affiliate marketing zombie?
61. Epic [type of] fails (and how to avoid them)…
Example: Epic gym fails (and how to avoid them)…
62. [Strategy, tool, platform, etc] is dead…
Example: Facebook is dead…
63. How to impress [some person or group]…
Example: How to impress your future mother-in-law…
64. Answers to your toughest [type of questions]…
Example: Answers to your toughest relationship questions…
65. [Getting some bad result?] Read this…
Example: Can’t get rid of the love handles? Read this…
66. I love this [type of tool, product, etc]!
Example: I love this brand-new social media site!
67. How to beat [some bad thing]…
Example: How to beat your competition…
68. [Do something] for dirt cheap?
Example: Go on a Hawaiian cruise for dirt cheap?
69. Super-charge [some result]…
Example: Super charge your email marketing…
70. [Type of] experts reveal [how to get a good result]…
Example: Financial experts reveal how to retire rich…
71. What [type of people] do when they [have a problem]…
Example: What bestselling novelists do when they get writer’s block…
72. How to solve your [type of] problem…
Example: How to solve your debt problem…
73. What type of [person] are you?
Example: What type of marketer are you?
74. Become a [type of] rock star…
Example: Become a copywriting rock star…
75. You, [a successful person]?
Example: You, a successful real estate agent?
76. Get [some result] fast…
Example: Get to the top of the bestsellers lists fast…
77. WARNING: [description]…
Example: WARNING: this food sabotages diets…
78. HURRY: [description]…
Example: HURRY, this webinar is almost sold out…
79. Never [do unwanted thing] again…
Example: Never cut yourself shaving again…
80. My favorite [way to do something or type of thing]…
Example: My favorite way to get traffic…
81. The key to [type of success] is…
Example: The key to landing your dream job is…
82. [Deadly/expensive/etc] [type of] mistakes…
Example: Deadly copywriting mistakes that kill conversions…
83. A step-by-step [type of] guide…
Example: A step-by-step guide to refinishing your cabinets…
84. This [type of thing] disgusts me…
Example: These marketers disgust me…
85. What’s your opinion of [type of thing]?
Example: What your opinion of Aweber?
86. Do you recognize these [type of] signs?
Example: Do you recognize these cancer warning signs?
87. The end of [some type of thing]?
Example: The end of email marketing?
88. How [some factor] destroys [some good result]…
Example: How your fear destroys your marriage…
89. You could be the next [type of] success story…
Example: You could be the next weight-loss success story…
90. Check out these astonishing [type of] results!
Example: Check out these astonishing Facebook ad results!
91. Download this [type of product]…
Example: Download this free organic pest control report…
92. [Number] surefire tricks for [getting some good result]…
Example: 7 surefire tricks for doubling your conversion rate…
93. Is [some bad thing about to happen]?
Example: Is your wife about to ask for a divorce?
94. The future of [some topic, strategy, industry, etc]…
Example: The future of online dating…
95. [Number] [types of things] that [deliver a benefit]…
Example: 5 common foods that boost your metabolism…
96. Did you ever think [you’d get some good result]?
Example: Did you ever think you’d be living in your dream home?
97. [Number] things [type of person] needs to know…
Example: 10 things every elementary teacher needs to know…
98. Here’s some [type of] magic…
Example: Here’s a little copywriting magic…
99. The silent killer that’s [giving bad results]
Example: The silent killer that’s attacking your heart…
100. Let’s [get some benefit] together…
Example: Let’s write your first novel together…
101. A freaky way to [get some benefit]…
Example: A freaky way to get top Google rankings…
So there you have it – 101 fill in the blank email subject templates. Put these to work for you today to see what they can do for your open rates!
Walt says
Nice job of posting headlines and Subject lines, but I see no templates to use
MCPLR says
Hi Walt, the examples are the templates.