27 Ideas for Your Next $7 Report

There’s no question that a popular and profitable way to make money online is by selling information products. And one good way to do this is by creating an inexpensive front-end report to pull people into your sales funnel.

Once these customers are on your list, then you can sell more products and more expensive products to them. Thus these $7 customers could turn into $100 or $1000 customers!

But first things first: You need to create an enticing report to attract as many people as possible. Here are 27 ideas for your next $7 report…

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Storytelling in Marketing – The Essentials

It’s weird. I’ve been told that I’m a good storyteller. However, whenever I need to create a story for marketing purposes or to help get a point across in a business setting my mind goes blank.

For some reason I struggle to come up with a story that connects and moves the person down the Customer Buying Line.

So that lead me to researching how to come up with great stories for marketing. Here’s what I found.

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What is Your Framework When Working With a Client?

When working with a client at some point you need to show them your framework that will take them from where they are now to where they want to be – which usually means getting more leads and customers.

I like to call it a framework. Some people call it a strategy, structure, system, whatever. They’re basically all the same.

The bottom line if you don’t have a framework to follow then it’s very hard to sell them on your services.

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Want to Write Your Own Print Book in 30-Days?

Did you know next month – November – is NaNoWriMo. Which stands for “National Novel Writing Month”. That’s right an actual formal month to write a book.

However, NaNoWriMo is really for fiction writers. Not sure about you that doesn’t interest me much. But what does interest me is writing a book in 30-days that I can use in my business to build credibility and be viewed as the authority and go-to expert in my market!!!

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How Autopilot Profits Helped Close a $30k Deal in 48-Hours

Recently we released a new PLR product titled, “Autopilot Profits for the Local Business”.

This is a powerful product that shows a local business how traditional marketing is not effective as it used to be and how using email marketing with autoresponders can bring in customers on autopilot.

One of our loyal customers put this product into action and it helped him close a $30,000 deal in less than 48-hours!

Let me share the email he sent to me:
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Will 2014 Be Your Best Year Ever – Or Will it Be More of The Same?

How committed are you to your business? Have you created your plan for 2014? A content plan, marketing plan, your income plan?

Or will you wander aimlessly chasing shiny objects and the next big thing?

Am I being harsh? I don’t mean to be. I’ve myself suffered from a lack of planning, not committing myself to what I really want and thinking that every new thing that comes along is the “answer”.

What I’ve realized is that at some point you have to toughen up, get focused and be committed.

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Do You Still Think You’re Not in Sales? Think Again!

Every week I hear from one of my personal coaching clients or there’s a discussion amongst our mastermind members asking various questions about how to get more clients or how to convert more prospects into clients. Most of the time they know the solution. They know the answer. They just need a gentle reminder or push in the right direction.

On the other hand, there are times where a mindset shift is needed.

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What Happens When You Hear “NO”?

What do you do with all of the local client prospects that say, “No”?

Do you simply say, “Okay” and move on? Or do you hammer them and wait until they tell you ten times that they’re not interested before letting go?

For most of us, when a prospect tells us no we have no backup plan. We have no way of convincing them of becoming a client so we just give up and move on to the next one. Or we work so hard at trying to prove to them that we’re the right solution for their needs that we end up making them angry because we don’t take no for an answer.

If you do either one of these things, STOP! Because that’s not good!!

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Truth About Mobile Sites for Local Small Businesses

Why Local Small Businesses Need a Mobile Site

There are 3 critical reasons why a small business MUST have a mobile ready website.

  1. People are searching everyday for local businesses on their smart phones
  2. These same people leave if the site is not optimized for their mobile phone
  3. The people that do stay on the site – because it’s mobile ready – either call or visit the local business over 75% of the time.

A research study released on the Google Mobile Ads Blog on April 26, 2011 stated that:

  • 95% of smartphone users have searched for local information
  • And of that 95% – 88% of these users take action within a day
  • Furthermore, 77% have contacted the business, with 61% calling and 59% visiting the local business

As you can see, it’s critical for local businesses to have a mobile ready site.

But not all mobile sites and solutions are created equal.

Getting Clear on Mobile Marketing

For some reason people everywhere are making Mobile Marketing something complicated. Whether they’re advising us to use a confusing script or plugin to create mobile sites or if they’re saying, “Hey, don’t create mobile sites at all. Just create an app.”

All their ramblings do nothing more than cause confusion and paralysis-by-analysis. We get so much misinformation that we don’t know which way is up. Much less who to trust when it comes to getting the right info.

Unfortunately there is not one right solution that will solve ALL of our mobile marketing problems. Sometimes a mobile site is the right gig. Other times it might make sense to create an app. Every situation is different.

This is very evident when it comes to local offline businesses.

There are so many people telling us what we should be doing and nearly ALL of it is wrong!!

We constantly hear, “You need a responsive theme.” “You need an app.” “You need to make your entire site mobile friendly.” bla, bla, bla.

Let’s get clear and bust through a few of the most common myths.

Common Myths Busted!

Myth: Local businesses need a Responsive Web Design (or theme)

Truth: First off, let’s define what a Responsive Wed Design is:

According to Wikipedia: a Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

While this sounds great on paper – and in some situations it works great – most responsive sites and WordPress Themes do NOT look professional on a mobile device.  Nor are they very user friendly. Most of the time the responsive theme forces itself to squeeze things together and this causes a user experience that is less than optimal.

With all that being said, the truth of the matter is that local businesses do NOT and should NOT use a Responsive Web Design.

Myth: Local businesses should only use a mobile app and not worry about a mobile site

Truth: Having a mobile app for your local business is a great thing! There are a lot of benefits to having one. However, since when does it have to be one or the other?

Forcing customers to download and use a mobile app instead of giving them immediate access to a user-friendly mobile site does not result in a quality user experience.

If you want to utilize a mobile app for your local business, then by all means do that. But do not waste the tremendous benefits of using a mobile site just because you want to create an app. A mobile site should be priority number one. Then you can move on to phase two – which can be your mobile app.

Myth: Local businesses need to make their entire site mobile friendly

Truth: This one is kind of silly. Based on what we’ve already learned why would a small business ever need to make their entire site mobile friendly?

IMPORTANT: The reality of the situation is that when a consumer lands on a local small business website from a mobile device they are usually – like 90%+ – looking for one-thing. Their contact information! Either a phone number to call or an address they can drive to.

Consumers are NOT looking for the company’s blog, 27 pages of information or a bunch of platitudes attempting to describe how much better they are then the rest.

Again, we are talking about a specific situation – a local consumer looking for a local business. Certainly what we’ve discussed so far would not be all encompassing to every possible scenario out there.  However, when it comes to local businesses I challenge anyone to prove me wrong.

Imagine this scenario for a second…

A person searching for a local pizza shop, auto mechanic or even a dentist. What is it that they are searching for? Most likely, it’s the business’ phone number so they can call them. In other cases, they may be looking for the address because they can’t find their location. Consumers are NOT looking to read their blog. Nor are they looking to scroll through pages and pages of content that does not mean anything to them.

The bottom line: when consumers search a local business on their mobile device they want to call them or they want to visit them.

For a local business to take advantage of mobile marketing they do not need super sophisticated software, solutions or apps. They need simplicity.

Local Businesses Need Mobile Site Simplicity!

That’s right. When it comes to a mobile site for a local small business, service based business, independent professional and most entrepreneurs – less is more.

They don’t need over complicated solutions to provide what consumers need.

They need a simple solution, that works, that’s flexible and will give the consumer what they want and expect!

Let’s think about it for a second…

If something is over complicated or confusing the likelihood of us actually using the “solution” is very low.

And that’s only the first issue.

The second issue is that most of the complicated solutions are ones filled with a bunch of bells and whistles that do not add value to the customer experience. OR these bells and whistles simply won’t be used anyway. That means the small business is paying extra or higher prices for features that they’ll never use. Doesn’t make much sense does it?

Can We Agree On One Thing?

I hope we can agree that when it comes to local small businesses their needs are unique and different then other businesses. At least when it comes to mobile marketing.

Businesses that are web based and generate all their revenue online can benefit greatly from using a Responsive Web Design.  But when it comes to a small local business it just doesn’t make sense.

We’ve said it before and we’ll say it again,

Local small businesses need a mobile marketing solution that is easy to use and offers the consumer what they need when they need it – the business’ phone number and address.

And now you can provide that to them…

A Quick Introduction to the
Premium WordPress Plugin…

 logo-wplm

WP Local Mobile was created specifically for local small businesses. Especially service-based businesses, independent professionals and most entrepreneurs.  I’m sure there are plenty more uses but this was the target market.

This plugin redirects users on any mobile device – Ex., smart phone, iPhone, Android, etc. – to a beautiful and professional mobile friendly site.

You can also control the devices that the mobile site appears. For example, for tablets, iPads and Kindles there is no reason to be redirected to the mobile site because the regular site looks great on those devices. However, if for some reason you or your client wants their site to be redirected to the mobile version you can make that happen!

This is a super easy plugin to use and covers all the essentials that a small business needs for an effective mobile friendly site.

Want to learn more about WP Local Mobile? Click here!

These Products Will be Off the Market

In an attempt to streamline our product offering we are doing a little house cleaning.  We will be taking down all of our “Marketing Consultant Credibility PLR Packages” along with a few other products. While these products will not be gone forever – big announcement regarding that coming soon – they will NOT be available for individual purchase.

In short, this means if you want any of these products NOW is the time to get them!!

Here’s the list of products with a link to the sales page where you can buy them now…

UPDATE

We have completed updated all of our Marketing Consultant Credibility Packages!

All of the MCCPs now have:

  • more powerful WordPress Theme
  • new videos
  • updated reports
  • plus much more!

Click here to check out all the details.