Last month we did a short survey on the kind of videos you prefer to use in your business. As promised we’re sharing the results.
Before we go over the results there are a few things to consider…
The first thing to realize is we had over 100 responders. Is that a large enough sampling? I don’t know. I’m not a statistician. However, based on the results I think we could have had 5,000 people respond and things wouldn’t have changed much. Keep reading to see why I feel this way.
Second, we did not drill down and be super specific in what we were looking for. For example, we didn’t specify what type of video we were talking about. Meaning, for our lead-gen sites we use 30-60 second pre-sales videos. It’s our guess that’s the mindset that most of the responders answered their questions – with those types of videos in mind.
It’s also our guess that if we did specify the exact type of video the results would have been a little different.
Here’s why I say that.