The #1 Success Factor When Starting a High-Ticket Coaching Program

When I survey my list one of the common questions I get is,

  • “How do I start a coaching practice?”

It’s clear you know how important having a high ticket offer is to growing your income fast.

It’s simple math really…

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The 7 Highest Paid Consulting Services You Can Offer

Ever wondered what services you can offer to your local business clients that will make you the most money?

Services that will allow you to collect $5,000 per month… $10,000 per month… Even as much as $15,000 per month from EACH client that hires you?

This is all possible when you focus on the 7 most profitable services to offer your clients.

According to my man Luther Landro the top 7 are listed below.

But here’s the coolest part of all this…

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100 Clients – A Step-by-Step Blueprint

Ever wanted a step-by-step system that you can use to get as many clients as you want?

I found it. It’s called the 100 Client Blueprint and its a highly detailed, step-by-step blueprint of the exact method that the creator, Robert Stukes, created and refined to attract high paying clients into his business since 2006.

The method involves the use of laser-targeted direct mail, which is one of the most time-tested and consistently proven client generation methods there is.

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What is Your Framework When Working With a Client?

When working with a client at some point you need to show them your framework that will take them from where they are now to where they want to be – which usually means getting more leads and customers.

I like to call it a framework. Some people call it a strategy, structure, system, whatever. They’re basically all the same.

The bottom line if you don’t have a framework to follow then it’s very hard to sell them on your services.

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Focus On Fundamentals

It’s kind of funny how often I get asked about how I generate clients. Or what’s the best way to get more clients. I always answer the same way. You gotta do three things:

  • Be Seen
  • Be Heard
  • Be an Expert

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3 Reasons Why Lunch-and-Learn Presentations Are So Powerful For Client Generation

Recently we’ve been getting great feedback on our Client Getting P.L.A.N. training course. Mostly because of the power of using Lunch-and-Learn presentations as a client generating tool.

There are three key reasons why Lunch-and-Learn presentations are so powerful. Here they are in a nutshell…

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3 Keys to Getting More Clients

As consultants, solo-preneurs and independent professionals one of our biggest challenges is getting a consistent flow of clients. Especially when you’re just starting out.

Sure we all want to generate leads online. Just imagine, sitting back putting up a website, buying pay-per-click advertising to drive traffic to that website and then our phone ringing off the hook. Unfortunately, that happens…. like NEVER! You actually have to work to get clients. And these three keys are critical to your success. Let me explain.

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The Power of Online Directories for Local Businesses

When you want to get a bid on a home improvement project or you need to find someone to fix your furnace what’s your first step?

If you’re like me you’ll go online and do a quick search to see what businesses are close. Then you read the reviews to see what others are saying.

Maybe you don’t do it exactly like that but I hope you get the point of this simple example. Which is, people that are interested in solving a problem go online to not only find businesses but read reviews to see if they’re worth a crap.

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Awesome Client Acquisition Strategy

If you’re a small business consultant, and you’re looking to attract more small businesses as clients, you need to get the PLAN. Not just a plan, but the PLAN. The PLAN is a proven method that helps you attract small businesses and show them why you are the only one that can help them.

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To Get More Clients – Stop Handing Out Business Cards!

To some, saying something like, “To get more clients – STOP handing out business cards!” is controversial. Let’s be real. It’s something we’ve always done. It’s been around forever.

Well maybe that’s the problem!

There is nothing new and unique about handing someone your business card. NOTHING! Sure you can try and do crazy designs or list your information vertically instead of horizontally but does it really matter?

When you meet someone you only have a few minutes to really impress then and gain credibility. By the way, that’s why the elevator pitch was invented.

Do you really think handing someone your business card impresses them? Do you think it builds credibility? Do you think it makes them want to do business with you more then any other option they have?

When you do the same thing that every one else is doing its nearly impossible to stand out above the rest. You fall into the same dark hole as all the other people trying to sell your prospect something.

With that in mind, you MUST do something different. Something better. Something unique. Something worthwhile that your prospect will have no other choice but to remember you when you call them. Or better yet, have them call you.

So how do you do that? What’s something that will make you stand out, that’s unique, something that your prospect will never forget?

Hand them your printed book!

Imagine the scene, you’re at a networking event and you’re discussing “business” with various potential clients and then someone asks for your business card. Instead of handing them your business card, you reach into you briefcase and say, “I’ll do better than that. I’m going to give you my book, “Powerful Problem-Solution Title That Smacks Your Target Market Across the Face!”.

Then other prospects see that you’re handing out free books. Well of course they don’t want to be left out so they approach you and say, “What’s your book about? Can I have a copy?” All of a sudden there’s a buzz around you. People are thumbing threw your book, reading sections, talking about it with others.

This is SUPER POWERFUL stuff!!

How do I know this? Because this happens to me. In fact, it happens to everyone that I have worked with or have talked to that follows this same approach.

It can happen for you too!

Before you get overwhelmed with the idea of writing your own book there are a few things you need to understand.

First, you book does not have to be a book in the traditional sense. It can – and in my opinion should be – a short report that is laser focused on solving one problem by providing one solution.

For example, let’s say you specialize in generating leads through Pay-Per-Click advertising like AdWords or Facebook Ads. Then you could write a book based on Best Practices and the things they should know before getting involved with PPC.

Your book should provide tremendous value. But at the same time it should explain things at a higher level so that they will want YOU to do it for them.

Second, your book/report doesn’t have to be long. It can be 10-25 pages. And if you include screenshots, etc you can create it in an afternoon.

Third, do your best to create a book that is evergreen. Meaning that the content will stand the test of time. I realize this can be tough but if you can do it – all the better.

Granted I just gave an example of PPC advertising. And that is anything but evergreen. However, don’t let that stop you. By using on-demand printing like you can simply stop printing a book or start printing a new book whenever needed.

Lastly, be sure to include your Call-to-Action in the back – and front – of your book.

Of course there are several other things we could cover but I hope you get the gist.

Here’s a super cool thing about this client getting method…

You can do it and test it very, very inexpensively! There really is no reason why you should not implement this in your own business.

I have written my own printed books and reports to help grown my business. And it works tremendously well.  I encourage you to do the same. In fact, many of our customers have used our Consultant Credibility Packages as the foundational material for their own books.

Let me say one more thing about business cards. Given what I’ve said in this article does that mean I do not believe you should ever use business cards. Absolutely not! There are times when it makes practical sense to hand out your business card – when you’ve given out all your books!!!

If you would like me to help you or if you’d like me to explain something further or something I might have missed please let me know.

You can share your thoughts and comments below.